CHARLOTTESVILLE, Va., March 10, 2022 (GLOBE NEWSWIRE) — Marketing a home with a Pearl certification — which verifies high-performance and energy-efficient features — can earn the seller a 5% premium off the price, according to a new study. . The study, conducted by a team of real estate appraisers, looked at 26 homes sold in the Charlottesville, Virginia metro area. between 2019 and 2021 and found that homes advertised as Pearl-certified sold for a 5.15% higher premium than similar uncertified homes.
Pearl is a national, third-party certification provider of high-performance homes, focused on capturing the value of high-performance features for resale and evaluation by taking inventory of energy efficiency, health, comfort and the resilience of a home, among other factors . Each home receives a Pearl Score on a proprietary 1,200-point scoring methodology, focusing on five categories: building envelope, heating and cooling, base load, home management, and renewable energy and energy storage. Based on a home’s verified Pearl score, a home can be certified Platinum, Gold, Silver, or Active.
“The study shows that homeowners want energy-efficient homes and they will pay significantly more,” said Pearl co-founder and president Robin LeBaron. “But the study also shows that third-party certification provides the level of detail and transparency buyers need to identify and understand the value of an energy-efficient home.”
The price premium (which ranged from 0% to 16%) achieved by Pearl-certified homes in the study is even more impressive, given that the Charlottesville area saw a double-digit increase in sales prices year-on-year. in year. The median selling price in the zone jumped 17.6% from June 2020 to June 2021.
“The study suggests that even in warm markets where homes are in high demand, listing agents who understand how to demonstrate the value of energy-efficient investments obtain higher prices for their clients,” said Pearl CEO and co-founder, Cynthia Adams.
“The study confirms that agents are reaping the benefits of properly marketing Pearl-certified homes; they can clearly see the value of including Pearl certification in their listings,” said Joseph Gentile, vice president of the real estate at Pearl.
Pearl works with a network of contractors who improve a home’s performance and real estate professionals who ensure that these homes, which include single family homes, duplexes and townhouses, are properly marketed and appraised. during the sale. The company provides agents with a marketing package that includes materials to help differentiate high-performance homes. Homeowners can also apply for certification through Pearl’s Green Door app, a free online service where homeowners can document energy-efficient and performance-enhancing home improvements, such as solar panels and smart home thermostats.
About Pearl Certification
Pearl Certification provides national, third-party certification of high-performance homes with the goal of bringing visibility to the valuable features that make them healthy, safe, comfortable, and energy and water efficient. Through its partnership with the National Association of REALTORS® Green REsource Council, Pearl Certification enables Green Designees, real estate professionals specializing in sustainable real estate, to certify homes – highlighting their energy-efficient features, differentiating their listings and improving sale prices. Pearl has certified over 69,000 homes in 40 states and Washington, DC www.pearlcertification.com
Media Contact
Lu Stasko
The Stasko agency
303.477.9902
lu@staskoagency.com
Related images
Image 1: Pearl Certification publishes a new study
The study looked at 26 homes sold in the Charlottesville, Virginia metro area between 2019 and 2021 and found that homes advertised as Pearl-certified sold for a 5.15% higher premium than similar uncertified homes. .
This content was posted through the press release distribution service on Newswire.com.
-
Pearl Certification publishes a new study
