PEARL iZUMi, the global leader in premium cycling apparel and footwear, is thrilled to introduce More Trail, a brand initiative that aims to encourage and support trail management in the mountain biking community.
In recent years there has been an increase in traffic on the trails, putting pressure on where people ride. More Trail presents trail stewardship as an opportunity for cyclists to not only care for the land, but to deepen their connection to the trails they know and love to ride.
PEARL iZUMi leads the way in this mission with its 501 Trail Pledge; the team is committed to 500 hours of trail service per year, and one percent of their mountain bike apparel sales will be donated to grassroots nonprofit organizations, per state. Every time someone buys PEARL iZUMi mountain bike apparel, the company will donate to a trail group based on the zip code where the sale took place.
“When we think about what excites us about mountain biking, the words ‘More Trail’ really sum it up,” said brand marketing manager Andrew Hammond. “As cyclists, we are always looking to explore new areas and go a little further, and our new 2022 range of MTB clothing has been designed with this in mind. But it is also important to recognize that sustainable trail networks are no accident. Dedicated members of the community have given time to create a better riding experience for everyone. We’ll be supporting them with our 501 Trail Pledge, while encouraging more people to get involved, because we see trail stewardship as an opportunity to become a more complete cyclist, not just an obligation.
The company’s collection of mountain bikes focuses on high-performance gear to tackle more trails, whether pushing further into the backcountry or pushing personal limits on more technical terrain. . The trail defense side focuses on creating and maintaining more places to ride. At the heart of More Trail is the idea that anyone can push their personal limits and get the most out of the mountain biking experience by going further, finding more confidence and getting involved.
For more information visit pearlizumi.com/more trail. Follow and use the #moretrailmondays hashtag on Instagram to see the advocacy work that other cyclists around the world are doing.